Maurice Lacroix celebrates 40 years

Maurice Lacroix celebrates 40 years

Maurice Lacroix marked its 40th anniversary in Geneva this week with a glamorous party and a private sale of unique pieces from four of its core collections. This special sale includes timepieces such as the brand’s MP 7988 “Unique Legacy Watch” in platinum with a tourbillon and retrograde functions, a Masterpiece Square wheel for ladies with diamonds and a striking red strap, and an iconic GMT concept watch with a date and regulator.

The sale is being handled by the renowned auction house Antiquorum and all the watches are available on its brand new e-commerce platform—

Maurice Lacroix 40th party


The party was held at Antiquorum’s showroom in Geneva so that guests could see the timepieces in person while celebrating this important milestone in Maurice Lacroix’s history.

The sale is open to watch enthusiasts worldwide, so click on the link above and take a look for yourself.

Maurice Lacroix Pontos Day Date

Above: Maurice Lacroix Pontos Day / Date

Maurice Lacroix Pontos S Extreme

Above:Maurice Lacroix Pontos S Extreme

Maurice Lacroix Masterpiece

Above: Maurice Lacroix Masterpiece

Maurice Lacroix Masterpiece Square Wheel

Above: Maurice Lacroix Masterpiece Square Wheel